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Digital Marketing Operations Intern

Dormakaba Spain
1 hour ago
Internship
On-site
Madrid, Community of Madrid, Spain
Marketing & Social Media

What You Will Do

  • CMS Editor & Admin (Contentful)
  • Assist with updating and maintaining website content using Contentful CMS.
  • Support configuration updates within the CMS.
  • Support asset management activities within the CMS.
  • Assist web editors and marketing teams with CMS-related operational requests.
  • Shopify Admin Management (DMS)
  • Create and edit products in Shopify (name, description, images, prices, variants).
  • Support product maintenance and operational updates in the admin panel.
  • Create new users in the DMS/admin environment and assign appropriate permissions based on role.
  • Web Performance & Technical Monitoring
  • Support the monitoring of technical website issues such as 404 errors, 301 redirects, indexation issues, and Core Web Vitals.
  • Help identify website quality issues that may affect user experience, SEO, or performance.
  • Assist with tracking technical fixes and support follow-up actions.
  • SEO/GEO
  • Support the optimization of missing or outdated SEO tags using Contentful CMS and Hybris PIM.
  • Assist local and global teams with SEO recommendations using tools such as Semrush.
  • Contribute to GEO pilot initiatives over time, including internal linking, GEO optimization of content, and maintenance of brand authority across third-party platforms (e.g., Wikipedia, review platforms) for search and AI visibility.
  • Analytics & Reporting
  • Support recurring analytics and web performance reporting using GA4, Google Search Console, and Data Studio dashboards.
  • Help prepare recurring reports and summaries for global and local stakeholders.
  • Assist on enhanced marketing data tracking and configuration through Google Tag Manager
  • Digital Asset Management & DAM Migration
  • Support asset management activities within the CMS and DAM environment, including ensuring that images are properly optimized.
  • Assist with DAM migration tasks(Cloudinary), including asset review, tagging, categorization, and quality checks.
  • Cross-functional Collaboration
  • Communicate effectively with teams across 40+ countries.
  • Coordinate with Web Editors and Marketing teams to align on priorities and timelines

What we require

  • any academic or personal experience with CMS tools or Digital Marketing tools or e commerce (e.g., Contentful, Wordpress, Webflow, Shopify, Cloudinary) or digital product/content management will be considered a plus.

What we offer

  • Health insurance
  • Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
  • Flexible schedule
  • Remote working days