Communication & Brand Specialist

About Us

We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments.

We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand.

We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet.

Our people take ownership to deliver on this promise every day.

We are a global Company with a local reach, operating in more than 50 Countries worldwide with 5.300 employees of 40 different nationalities, 12 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 1094 billion yen in revenues (approx. 6.7 billion euro), approximately 34,000 people around the globe and with operations in more than 120 countries.

If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

What is NextGen at Yokohama TWS?

Are you a high-potential early-career professional, with excellent academic results and strong English skills?

Are you ready for a journey that adapts to you, not the other way around?

At Yokohama TWS, we are launching NextGen — our new Graduate Program designed to accelerate growth and develop the leaders of tomorrow.

NextGen is different from traditional graduate programs. It is fully personalized around your talents and potential.

Over up to 48 months, you will complete up to three assignments lasting 12 to 18 months each, across different business functions and countries.

Who We Are Looking For

• Early-career candidates
• Excellent academic background, with top marks
• Excellent English skills, both written and spoken (C2)

The journey starts and ends at our HQ in Tivoli, offering hands-on experience and close collaboration with international teams from day one.

We are looking for a Communication & Brand Specialist!

The Communication & Brand Specialist role is designed for young talents who are passionate about branding, marketing communication and project management, and who aspire to grow into global marketing professionals.

The role supports the governance of the Mitas brand and contributes to the development and execution of global marketing communication initiatives. Working closely with regional marketing teams, cross-functional functions and external agencies, the candidate will progressively develop expertise in brand management, integrated communication and project coordination within an international environment.

Throughout the program, the candidate will gain hands-on experience in global communication projects, supporting the implementation of the brand strategy, ensuring brand consistency across markets, coordinating the development of marketing assets and contributing to customer-facing initiatives, events and product launches.

Responsibilities

This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:

• Support the implementation of the global Mitas brand strategy, ensuring consistent brand positioning across communication activities.
• Contribute to maintaining brand governance by ensuring consistency of visual identity, messaging and brand standards across all online and offline touchpoints.
• Support the planning, coordination and execution of integrated marketing communication projects, including brochures, sales tools, websites, social media assets, presentations, training materials and other marketing collateral.
• Coordinate the development of marketing assets, working with internal stakeholders and external agencies through briefing, creative development, approvals, production, localization and distribution.
• Support the organization of trade shows, customer events and sales meetings by coordinating communication materials, booth concepts and promotional activities.
• Collaborate with regional marketing teams and external partners to ensure the effective implementation of global campaigns while maintaining brand consistency.
• Maintain and update internal marketing platforms, ensuring brand assets, templates, guidelines and best practices are accessible and up to date.
• Support branded merchandising initiatives and coordinate the development of promotional materials aligned with brand standards.
• Build effective relationships with cross-functional teams, suppliers and external agencies to ensure the timely delivery of marketing projects.

Why "NextGen"?

"NextGen" reflects Yokohama TWS’s commitment to international connectivity, multicultural collaboration, and long-term talent development.

We Invest Seriously In Your Future

• structured development paths
• continuous learning
• real exposure to the business
• a clear trajectory toward managerial roles

If you are ambitious, curious, and eager to grow in a truly global environment, this is your moment.

This position is open to applicants of all genders and is offered in accordance with the principles of equal opportunity and non-discrimination.

The gross base salary range for this role is between 27.500 EUR and 33.000 EUR. The final offer will be determined based on objective criteria, including relevant qualifications, professional experience, role-related skills, competencies, internal equity and the approved salary structure.

Where applicable, variable pay and benefits will be communicated separately.