Digital Marketing Internship - Pricing & Consumer Loyalty

Hi, we are Swapfiets! 👋

The bicycle subscription where you are always assured of a working bicycle. Our mission? Making cities more livable and sustainable under the motto 'buy less, use more'.

For our Marketing team we are looking for a: digital marketing intern who gets new customers excited to join Swapfiets and thinks about ways to keep current customers with Swapfiets as long as possible.

Your next ride starts here:

We’re looking for a Digital Marketing Intern who’s excited to turn insights into impact. In this role, you’ll work on a variety of projects in a dynamic environment, collaborating closely with our marketing team.

You’ll support our pricing marketeer in refining our acquisition strategy and execution, and contribute to initiatives aimed at increasing member loyalty across our eight markets. You’ll also help research market trends, analyze campaign performance and customer loyalty.

Would you like to work for one of the fastest-growing organizations in Europe and contribute to a more sustainable future? Then Swapfiets is the place for you!

How you pedal us forward:

• Support with promo and pricing projects, including setting prices, analyzing promotions, and creating voucher codes
• Through analysis, you'll identify new improvement areas and contribute to our 2027 strategic year plan
• Work on business cases for new prices, promotions and partnerships
• Assist in planning and executing campaigns
• Contribute to projects aimed at increasing customer lifetime value
• Explore new market trends to support acquisition and retention goals
• Perform data analysis to optimize CRM strategies and enhance customer engagement
• Support the development and improvement of our referral program strategy

Benefits for a smooth ride:

• Your own Swapfiets (lend-lease) 🚲!
• Internship compensation (500 euros a month based on 40 hours)
• Delicious lunch at the office for a small contribution
• Lots of workshops and inspirational talks
• One day off per year to do voluntary work paid by Swapfiets
• Flexible working: from home and at our Amsterdam office (minimum of 2 office days)

The gear you’ll need:

You are currently studying marketing analytics, finance, or a related field. You have a strong enthusiasm for numbers, marketing, business cases, and data analysis. You'll be joining us at a key moment, as we’ll be busy developing our strategic year plan for the upcoming year.

You’ll bring:

• A minimum of HBO-level working and thinking ability
• A commercial mindset with strong analytical skills
• Enthusiasm for building and reviewing business cases in Excel
• Experience with analyzing data sets and deriving insightful conclusions from them. Bonus: experience with SQL
• Fluency in English
• Availability for at least four days per week
• Preferred start date: Beginning of September

Procedure:

You can now directly apply for this vacancy.

• As soon as we think: you've got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.
• Next, if we believe there is a match you will be invited for an interview with two of our team members.
• Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!