Marketing Assistant - Internship

Make an Impact? Join the Bel Experience!

With four global brands – La Vache Qui Rit®, Mini Babybel®, Boursin®, and Kiri® – and more than 25 local brands, Bel brings a smile to nearly 400 million consumers in over 130 countries every day!

As one of the most international players in the cheese sector, our ambition is to lead the markets we serve with the strength of our brands and the dedication of our passionate employees. Together, we foster growth, deliver impact, and embrace innovation: with 10,830 employees worldwide, we are the world’s third-largest cheese producer.

The Bel Experience is all about boldness, pragmatism, and determination to overcome challenges while contributing to the growth of a global food company. Come discover how your talents and energy can play a role in exciting growth projects within a global food group.

🧀 Be Yourself – Be Ambitious – Be Bel!

📌 Your Opportunity: Marketing Internship in Utrecht

We are on the lookout for the marketing talent of tomorrow! Join our marketing team in Utrecht for an exciting internship starting in September/October 2026 for a duration of minimum 5-6 months. This internship offers you the chance to gain experience in a dynamic international environment.

What Will You Be Doing?

As an intern, you will play an integral role in marketing activities for brands like Boursin®, La Vache Qui Rit®, and Mini Babybel®. Your tasks will be diverse, engaging, and give you the chance to truly have an impact.

Analysis & Data

• Regular performance analysis
• Marketing data analysis
• Monitoring volumes
• Use of Nielsen (preferred, but not essential)

Packaging & Projects

• Management of packaging projects, particularly for children’s product ranges

○ Numerous packaging changes

• Monitoring packaging on dedicated platforms
• Coordination of regulatory information relating to packaging

Marketing & Activation

• Consumer activation (working with the category team)
• Social media / Community (as required)
• Support for sales teams through tailored analyses and materials

Creative & Coordination

• Drafting briefs
• Briefing agencies
• Participation in creative projects (depending on timing and priorities)

Example of a typical day

• No two days are the same
• Tasks vary significantly depending on:

○ Business priorities

○ Product launches or packaging changes

○ Requests from the sales teams

• Alternating between:

○ Data analysis

○ Project monitoring

○ Coordination with various stakeholders

○ More creative or operational tasks

🔎 What Do You Bring?

About

You are a motivated HBO/WO-student who is enthusiastic about marketing and has a strong connection with our well-known FMCG brands. Additionally, you possess:

• A self-reliant, proactive, and responsible work attitude.
• Excellent communication skills in Dutch and English (optional: English only)
• Creativity and enthusiasm.
• Accurate and a strong analytical ability.
• Previous relevant experience (e.g., through prior internships, part-time jobs, or extracurricular activities) is a plus.
• A pragmatic approach with a results-driven mindset.

What We Offer

At Bel, you'll work in an inspiring environment alongside enthusiastic colleagues. Here's what we provide:

Numerous opportunities to develop yourself and take your career to the next level.

A culture where creativity, innovation, and teamwork are key.

Ready to Take on This Challenge? Join the Bel Experience! 👏

Are you excited to become our new marketing intern and ready to make an impact? Show us your enthusiasm and become part of Bel’s world of smiles!

Apply today – we look forward to meeting you in Utrecht!